Still images where one frame says enough.
Founder and team portraits, workplace images, service details, products, interiors and locations, composed around the real page layout.
Visual direction · Website content
Make the website feel like the business behind it.
People should meet the same company on the website that they will deal with in real life. I plan photography and short video around the people, place, work and character that are already there, then shape that material for the site instead of inventing a look that does not fit.
Start with what is realThe people, place and way the business works set the direction before we decide what to shoot.
Use the right formatSome sections need a strong still image. Others are clearer with a few seconds of motion.
Drone when it earns its placeAerial photo or video is considered only when it adds useful context and the flight is feasible.
One visual direction, three formats
Once the direction is clear, the page decides whether it needs a photo, motion or an aerial view.
Photography, video and drone are tools inside the same visual system. The aim is not to make the business look bigger, trendier or more polished than it is, but to show the right things clearly and consistently.
Short motion where movement explains more.
Hero loops, process details, people at work and location sequences kept short enough to support the page instead of taking it over.
Drone photo or video for scale and context.
Useful for properties, venues, surroundings and location stories when the aerial perspective genuinely helps and the planned flight is lawful and practical.
What we can create
A single shot list for the pages we are building.
The shot list follows what helps someone understand and trust the business: who is behind it, where the work happens, what the service looks like and which details are worth showing. We choose that from the website structure, not from a fixed package.
Founder & team
Portraits, natural working images and short motion for home, about, team and contact sections.
Workplace & location
Interiors, exterior context and environmental images that show where the business happens.
Process & details
Still or moving details that make a product, service or process easier to understand without adding more copy.
Wide, vertical & supporting frames
Useful compositions made for real website crops, responsive layouts, cards, headers and supporting sections.
Hero & section loops
Short, usually silent sequences that add atmosphere or movement where a still image would feel limited.
Photo & video from above
Selected aerial material when scale, access, surroundings or the relationship to a place is part of the story.
How it works
The page plan becomes the content plan.
Planning the website first makes the shoot smaller and more useful. We know what needs to be shown, why it matters and where it will live before the camera comes out.
01
Website brief
We define the audience, message, pages and what the business needs to make clear and credible.
02
Content plan
I mark the places where showing real people, place, process, motion or scale would genuinely improve the page.
03
Capture
Photography and video can be created together around the same people, locations, working context and schedule.
04
Edit for the site
Images and clips are selected and prepared to stay natural, consistent and useful across desktop and mobile placements.
05
Integrate & test
The content goes straight into the website and is checked as part of the finished experience.
One visual direction
Photography and video should feel like they belong to the same business.
When a website benefits from both, they can come from the same people, places and working context. That keeps the result coherent and avoids giving the site two different visual personalities.
Photography
Use the still when the moment should hold.
Strong still images are fast to understand, flexible across responsive layouts and often the best choice for people, details and key trust sections.
Video
Use motion when something needs to move.
A few seconds can show atmosphere, a process, a space or the pace of the work. If motion does not add information or feeling, we do not add it just for decoration.
Drone · optional content layer
The drone is a camera option, not a separate service.
For some website projects, an aerial still or a short aerial sequence can explain the location better than anything shot from the ground. I only plan it when there is a clear use for it and the exact location can be flown lawfully and safely.
Useful for both photo and videoThe same flight can produce stills, motion or both when the website has a reason to use them.
Location checked before promising itAirspace, operating conditions, access and other location-specific constraints can change what is practical.
Ground content remains the defaultIf an aerial view does not add useful scale, place or context, there is no reason to force it into the project.
Website content add-on
Original content is scoped with the website.
There is no separate photography or video price menu on Create23. The scope follows what the business can genuinely show and what the website actually needs, based on the people, locations, filming and editing involved.
Photos only is fineIf the site only needs strong still images, there is no requirement to add video.
Video only is possibleIf existing photography is already strong, the content plan can focus only on the missing motion.
Both can be made togetherWhere useful, one coordinated shoot can create the still and moving content for the same website.
FAQ
A few practical questions.
The important distinction is that Create23 offers this as original content for website projects, not as a separate photo studio, video-production menu or drone service.
Can I book photography or video without a website project?
Photography and video on this website are currently offered as part of or in connection with selected Create23 website projects.
Does every website project need both photography and video?
No. The content plan follows the website. A project may need photography only, video only, both, or no new production at all if you already have strong original material.
Can photography and video be created on the same shoot?
Yes. When the project needs both, it usually makes sense to plan stills and motion around the same people, places and visual direction.
Can drone be used for both photos and video?
Yes, where an aerial perspective has a clear use and the exact operation is feasible and lawful. Drone content is never assumed before the location and constraints are checked.
Can the finished content be reused outside the website?
Yes, where appropriate and agreed. The material is created primarily for the website, but selected images and clips can also support other business communication.
Vienna, Austria & EU guides
A few guides for the awkward questions that come up before a shoot.
I keep these notes because location permits, drone rules and AI disclosure questions are easy to get wrong when you are planning content in Vienna.
01 · Location & production
Vienna & Austria rules
What to check before photography or aerial content becomes part of a website project.
02 · AI & creative work
What changes, and what still matters
Clear explanations of EU transparency rules and how AI is changing creative production.
Website + original content
Build the website around what is real and worth showing.
Start with the business itself. If original photography, short video or an aerial view can make the people, place or work easier to understand and trust, we can plan that into the same project.